Press Release - August 8, 2011
28, 2011. Mineola, NY.
In the article titled "Five Ways It Can Hurt The Business For Not
Having A Company Mission" published in the online ESB journal,
the President and CEO of EZ Resort Vacations, Dr. Isaac J. Gabriel,
importance of having a mission statement for business enterprises and
identified consequences that they might be suffering from for not
having mission statements.
Many businessmen do not realize the true value of having a company’s
mission statement. However, what is even more important to understand
in that not having a mission statement can actually hurt the business
in a number of ways. First of all, not having a mission statement
negatively affects formulation of goals and the effectiveness of the
company’s growth strategy. Secondly, it would also prevent the public
to form an opinion about the company. Ineffective marketing campaigns
represent another price companies pay for not having mission statement.
In addition, it also affects a build of the appropriate technology
platform to support the company’s business activities. Finally, not
having a mission statement negatively affects customers’ perceptions
about the company and its products and diminishes their loyalty.
About EZ Resort Vacations:
EZ Resort Vacations, Inc. provides an electronic marketplace to make it
easier, worry-free, secure, and cost-effective for both, owners and
vacationers, to rent timeshares or vacation rental properties. The
company helps timeshare owners and vacationers to rent timeshare
resorts by providing them with a web site interface and a proprietary
rental process. Services offered by EZ Resort Vacations allow for an
easy timeshare rental process. The company’s offering also enables both
parties to negotiate prices instantly on the web site, alleviates
stress and aggravation involved when dealing with unknown parties, and
significantly minimizes the likelihood of becoming a victim of
financial fraud. Finally, timeshare owners and vacationers are able to
realize substantial cost savings.
About the Author:
Isaac J. Gabriel, Ph.D. is the President and CEO of a New York-based
start-up EZ Resort Vacations, Inc. Dr. Gabriel specializes in
electronic commerce, online consumer behavior, marketing, and
information technology management.
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