Press Release - August 8, 2011
What Do Consumers Need From A Travel Reservation Web Site?
and CEO of EZ Resort Vacations, Dr. Isaac J. Gabriel, presented at the
International Conference on Electronic Commerce in Liverpool, UK. Dr.
Gabriel discussed dimensions consumers use when selecting travel
reservation web sites for their travel needs.
The research conducted by Dr. Gabriel, identified two such dimensions
as follows: 1) Reliability & Information, and 2) Ease of Use
& Reassurance. In other words, consumers need to be confident
that the site is reliable and their personal information is being
handled adequately. In addition, there is an urge to get more
information, whether it is related to their traveling destination or,
simply, consists of comments and opinions of fellow travelers.
Consumers are also looking for intuitive and user-friendly web site
interfaces while preferring to have a choice of using advanced search
capabilities when needed. Finally, consumers wish to get reassured that
adequate secure technologies were utilized in the transmission of
sensitive data when interacting with the web site. Another interesting
observation is that security-related features remain to be critical to
online consumers as it was in the past. The full article is published
in the conference proceedings and is available through the
ACM digital library.
About EZ Resort Vacations:
EZ Resort Vacations, Inc. provides an electronic marketplace to make it
easier, worry-free, secure, and cost-effective for both, owners and
vacationers, to rent timeshares or vacation rental properties. The
company helps timeshare owners and vacationers to rent timeshare
resorts by providing them with a web site interface and a proprietary
rental process. Services offered by EZ Resort Vacations allow for an
easy timeshare rental process. The company’s offering also enables both
parties to negotiate prices instantly on the web site, alleviates
stress and aggravation involved when dealing with unknown parties, and
significantly minimizes the likelihood of becoming a victim of
financial fraud. Finally, timeshare owners and vacationers are able to
realize substantial cost savings.
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